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Clear Writing For Complex Industries
Clear Writing For Complex Industries
Content Marketing With Reporting Muscle
Journalism-trained writing for companies that want credible, substantial content with a human voice.
Every time a customer clicks "return," a company's biggest supplier just showed up at the back dock. They just don’t recognize it yet. Here's the twist: when 16% of all outbound product flows back through the supply chain, returns are actually a supplier and not just a nuisance. I was writing about this long before most of the industry was ready to hear it.
When global supply chains were stretched to their pandemic-era breaking points, Kimberly-Clark was shipping up to 1,500 truckloads a day out of systems that didn’t talk to each other. Here’s how the manufacturer untangled it and saved millions in annual transportation costs.
You wouldn't expect a jewelry retailer to be one of the more technically complex ERP implementations out there. You'd be wrong. Between consignment inventory tracked to the carat, gold revalued in real time and gemstone certifications tied to warranty and POS data, this Oracle NetSuite white paper makes the case.
Before the Buffalo Bills could play a single snap in their new stadium, 1,023 custom precast panels had to be engineered to resist sulfate-laced soil, poured in 90 different sizes and delivered before the holiday shutdown. Most fans were blissfully unaware.
The U.S. power grid has to quadruple in size to keep up with EVs, AI data centers and the clean energy buildout. This feature on the infrastructure demands, technical expertise and market opportunities facing electrical distributors won an ASBPE Award of Excellence. (Still humbled by this one.)
Some of the brands we've worked with.
Trusted by teams that need it done right.
“Just took a look and the draft looks great, including the quotes. I think I need you to write all our papers!”
– Allie Collier, Engineering Innovation, Inc.
"Bridget is among the best contract writers with whom I've collaborated. Smart, professional, responsive - she is just about everything you could want in a partner on customer-facing writing projects. She even picks up on our complex technology topics with ease."
– Wendy White, CMO, Daxko
“Wow! I can’t believe the quality of your work Bridget. This is fantastic.”
– Zabe Siddique, CEBA Solutions
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Bridget McCrea
President & CEO
If your content needs more substance, depth or just a more human voice, I can help.
Whether it’s an article on precast concrete’s role in a major bridge project at Yellowstone National Park, a case study on how a global CPG redid its supply chain after the pandemic or a white paper about K–12 schools preparing tomorrow’s engineers, I turn complicated topics into content that readers understand and, more importantly, actually want to read.
I’ve been at this for 30+ years, having cut my teeth on the early “advertorials” for business and trade magazines. I’ve since worked with Fortune 500 organizations like Panasonic, Toyota, SAP and NetSuite, creating content that blends interviews, research and expertise into something people want to read. And publishers like Informa TechTarget, Peerless Media and EndeavorB2B call me when they need someone to step in and handle client projects from start to finish.
My articles have been published in Black Enterprise, Hispanic Business, Fortune Small Business, Business Insider, Campus Technology, Engineering News-Record and REALTOR® Magazine. My books include Your First Business Blueprint, The Business Money Blueprint, The Real Estate Agent’s Business Planner and The Homebuyer’s Question & Answer Book. I’ve also ghostwritten 20 or so books for founders and CEOs across different industries.
Is your content missing the human element, lacking reporting or just not connecting with your audience? Let’s talk.