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Give Me Something Complicated to Dig Into
These days readers can spot canned content from a mile away. They want to learn something, get useful guidance and feel like there’s a real person behind the words. And sometimes a team just needs an experienced writer to step in and help.
I can take it from there.
3 Ways to Pull Campaign-Worthy Insights Out of Your SMEs
Engineers, VPs & executives hold the marketing content gold. Here are three ways to mine it fast.
Your company has a valuable story to tell, but getting what your executives know out of their heads and onto the page isn’t always easy. I’ll help you develop the bylined articles, op-eds and POV pieces that position them as industry thought leaders.
Thought leadership and executive POV
I enjoy turning complicated topics into blogs, articles, case studies and white papers that people want to read and connect with, without dragging them too far into the technical weeds.
Technical storytelling that readers connect with
Case studies and success stories are gold because they show your next buyer how your product or service will help their own operations run smarter, better and faster.
Voice of the customer stories
Some subjects need more space. I’ll take the interviews, research and raw material and create longer pieces that explain what’s going on without losing the reader halfway through.
Long-form content and deeper dives
If your product or service needs more than a quick explanation, I’m happy to get into the weeds. I learn how it works, then develop content that helps readers understand it without burying them in technical details or jargon.
Product and solution guides
5 Easy Steps From First Call to Final Draft
Every client is different, so I’m used to working within different project requirements, internal processes and writing styles.
Here’s how the typical project goes:
01
The First Conversation
A quick call, Teams or email exchange to get aligned on your project. We'll cover what you're writing, why you're writing it, who you're trying to reach and what you need it to say.
02
Pick the Right Topic
Bring your own topic or let’s brainstorm some ideas to figure out which ones your audience will be most likely to read and respond to.
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03
Map It Out
I’ll create an outline and run it by you for feedback before starting the research, interviews and drafting.
04
Build the Story
I’ll start with whatever you have: interviews, reports, transcripts, research, a webinar or a quick brief. I’ll take it all and turn it into a first draft for you to review.
05
The Home Stretch
A quick round of feedback will do it. You tell me what’s working and what needs another pass. I’ll revise from there until the piece is ready to go.