Writing Samples
Advertising & Marketing
Generational Marketing: Millennial Marketing 101
How to effectively market to the 80 million-strong “wired” millennial generation.
http://www.responsemagazine.com/direct-response-marketing/generational-marketing-millennial-marketing-101-3937
Curators of the Night
Poggled co-founders master the daily deal
http://www.blackenterprise.com/2011/12/01/curators-of-the-night/
Here’s To Your Health
More healthcare marketers are using DR to reach out to consumers.
http://www.responsemagazine.com/response-magazine/here’s-to-your-health-2450
Finance & Investing
The High Cost of Death
A death in the family can drain your emotions. Smart strategies can keep it from draining your wallet.
http://www.blackenterprise.com/2010/09/29/the-high-cost-of-death/
Math Geek or Business Guru?
The days of number-crunching in dimly lit backrooms are over; the green eyeshades are off!
http://www.icpas.org/hc-insight.aspx
9 Essential Tips Every Investor Should Know
Financial professionals offer advice for market-watchers young and old
http://www.blackenterprise.com/2011/07/01/9-essential-tips-every-investor-should-know/
Exploring New Opportunities in Fundraising
The SBA’s revamped SBIC program has some emerging managers pursuing it as a means to augment fundraising
http://www.edmjournal.com/archives/3542
Supply Chain & Logistics
Why “Green” Equals Good Business
Supercenter retail chain Meijer, carrier Con-way Freight and pallet and container pooling service CHEP rank among those companies that are using LeanLogistics' technology to achieve their green supply chain goals.
http://www.scmr.com/article/why_green_equals_good_business/
The Impact of Education on Earnings Power
In the supply chain field, there’s always been a close correlation between education level and earnings power. In today’s complex global environment, that link is stronger than ever.
http://thejournal.com/articles/2010/07/07/social-networking-to-save-at-risk-students.aspx?sc_lang=en
Supply Chain and Logistics Technology: 8 steps to supply chain visibility
When executed properly, supply chain visibility will come into play on a day-to-day basis. But how do logistics managers get there?
http://www.logisticsmgmt.com/article/supply_chain_and_logistics_technology_8_steps_to_supply_chain_visibility
Business Management
Training Partner: Use a business coach to make yourself accountable to your business and your employees
Two years ago, a consulting program peer mentioned to Mike Powell how advantageous it would be for him to retain a business coach to help grow his company.
http://www.remodelingmagazine.net/business/training-partner.aspx
Sharpening Your Sourcing Pencil
As the economy improves and business picks up, will your company be able to source raw materials in a timely, affordable manner?
http://precast.org/2011/07/sharpening-your-sourcing-pencil/
Working With Uncle Sam
Angling for your share of federal contract work? Learn to navigate the waters
http://www.hispanic5.com/working_with_the_us_government.htm
Real Estate
Turnaround Checklist8 ways to prepare your business for a normal market
http://www.car.org/newsstand/crem/forbrokersandmanagers2/march200821/turnaroundchecklist/
Is Now the Time to Buy Real Estate?
The pros and cons of purchasing distressed properties
http://www.blackenterprise.com/2009/07/01/is-now-the-time-to-buy-real-estate/
Real Budgets for Real Estate Pros
Solid budgeting techniques can help you stay in the game. We’ve got tips from the pros to help you build a balanced budget.
http://www.floridarealtors.org/FLRealtorMagazine/2007/December/1207RealBudgets.cfm
